I’m in the middle of making two holiday cards, my own personal holiday card I’ve been making for about 10 years and one for work. In the midst of all this madness, I was forwarded this video and couldn’t help but share.

BTW, I’m a Gold Addy winner… and I got an Emmy somewhere in the past… so why am I working on a holiday card?

In the last couple of weeks we’ve had a couple of clients have us comp up some ideas to rebrand them. At AdEase, we like to draft up brand boards as a way to show how the brand’s over all visual language on one page. These boards differ with what they contain, depending on the client’s needs for branding. In the case of the Pacific Service Credit Union board, they specifically mentioned the look and feel will have to work both direct mailing pieces in the form of a postcard and a letter. With the McCray Racing, they were looking to see how it would work on their site.

If you look back at the ad, or TV, created for PSCU. Those were focusing on the Americana-warm-home-feel. Those pieces worked best for the specific branch, now PSCU is looking to rebrand completely. Looking back at their notes, we pulled two words – Professional and Approachable. Finding the balance between the two in the board was the challenge but it was fun to play with. This visual language shows a lot of layered object on top of each other, portraiture with the subject looking directly at the camera and a mixture of handwriting fonts and traditional fonts.

Jake Racing is an older client of AdEase. Jake is now racing under McCray and has come to us to create a look and feel for their brand. There weren’t too many restrictions other than have fun. I decided to take huge bite out of the current “urban” design going around with the high contrast silhouettes over bright colored backgrounds.

During this financial crisis one of our clients, at AdEase, in northern California wanted us to create some last minute ads. Since Pacific Service Credit Union is not a bank, they aren’t effected by the whole situation as much.

Going back to the T.V. spot and using the Americana/Family look and feel, they wanted to show the advantage of membership in their credit union. We developed three ads, this was the one I came up with. It was done under the gun but I’m pretty happy with the results.

We just got the go-ahead with this campaign’s visual language for their Q4 point-of-purchase. The rest to come.

Created ad AdEase